It pays to advertise
June 15, 2009
For those who have seen the huge billboard on the side of a building in lower Manhattan or the story (Risque Business) and photo in the NY Daily News, a reasonable question might be what are they advertising?
The easy and incorrect answer would be Calvin Klein Jeans.
The topless young woman in the ad appears to be enjoying a digital exam, lumbar adjustment and tonsilectomy simultaneously administered by two shirtless young men. The three are in something of a pile on a couch. Another young man, shirt and pants undone, is lying on the floor in a sexually induced stupor.
Though none of them looks old enough to attend an R rated movie without parent or guardian, they are very much a part of an R rated culture, which is precisely what the ad is selling.
